SaaS and B2B product design

SaaS UX design for complex B2B products.

Many roles, many states, dense domains. We map how your product really works, then design screens a first-time user can find their way through and a power user doesn't outgrow.

Sound familiar?

How we think about it

The hard part is the system, not the screens.

In complex B2B products, most UX problems come from the model underneath: who can do what, which states a record can be in, and how one change ripples through the rest. We map that first, then design the screens on top of it.

For Valorem's options trading app, we designed the flows before the screens, because in on-chain trading a confirmed step can't be undone.

What we design.

The parts of a B2B product that decide whether people stick with it.

01

Onboarding and first use

The first sessions that decide whether a new account becomes an active one.

02

Core workflows

The tasks people repeat every day, made faster without hiding what power users need.

03

Roles and permissions

Admins, managers and end users each get what they need, from one coherent product.

04

Navigation and structure

Naming, grouping and information architecture that still work after the next ten features.

05

Error paths

Failed payments, bad scans, missing data. The moments that decide whether people finish.

06

Design systems

Components and tokens your designers and engineers both use, so the product stays consistent as it grows.

How we work.

01 / Discover

Learn the product

We learn your product, your users and your constraints, and share working files from day one.

02 / Flows

Flows before screens

We map and test the sequence of steps first, then design the screens.

03 / Test

Put it in front of users

Prototypes go in front of real users early, before anything gets built.

04 / Ship

Build it with you

We work in your design tool, your standups and your codebase, and pair with engineering until it's live.

SaaS products we've designed.

Some were multi-month engagements. Others were one-week sprints to a working prototype.

Fintech · Under 10 seconds

Dyneti

Card verification flows for mobile and desktop, with a QR handoff between devices. Prototype in one week, and an average scan under 10 seconds.

DeFi · 80% task success

Valorem

An options trading app for first-time traders, prototyped in a one-week sprint for ETH Denver. 80% task success in Maze testing.

Enterprise SaaS · 30% fewer clicks

Atlassian

One internal tool for feedback from 19 products and 9 channels, built on Atlassian's own design system.

EdTech · Launched on time

Marker Learning

A redesigned report workflow and caseload for clinicians that helped Marker hit a critical launch deadline and close new clients.

“MUXA Design Studio is knowledgeable and has a quick turnaround time.”
Julia Gardner, Founder, Erma Systems · Verified Clutch review
$5,000
UX audit · starting price

Not ready for a project this size? Start with a two-week UX audit: a ranked list of what's costing you adoption and a 90-day plan to fix it.

See what's in the audit →

Questions.

Who will we actually work with?

The same two or three senior designers from kickoff to ship. The people on the intro call are the people in the design file.

Do you work in our tools?

Yes. Your design tool, your standups, your codebase. We share working files from day one and pair with your engineers.

How long do engagements last?

It depends on the product. A focused sprint can produce a working prototype in a week, an audit takes two, and most product work runs several months. We scope and price it after the intro call.

Can you work with our existing design system and stack?

Yes. We built Atlassian's feedback tool on Atlassian's design system, and Marker Learning's editor on the frameworks their engineers already used.

How do we start?

Book a 15-minute intro call, or start with a UX audit from $5,000. If you're stuck on one problem, the 30-minute brainstorm is free.

Building or redesigning a complex product?

Two easy ways to start. We'll tell you on the call if we're not the right fit.

Intro · 15 min

Book an intro call

Fifteen minutes to meet, see how we work, and decide if it's a fit on both sides. No deck.

Book an intro call →
On us · 30 min

Brainstorm session

Bring a UX or product-strategy problem you're stuck on. Thirty minutes of human brains, no pitch.

Schedule a brainstorm →