Dashboard and data visualization design

Dashboard design for data-heavy B2B products.

Your users have the data. What they need is the answer. We design dashboards, tables, filters and charts that take people from a wall of numbers to a decision, without slowing down the power users who live in them all day.

Sound familiar?

How we think about it

Start from the decision, not the data.

A dashboard is only as good as the decision it supports. We start by finding out who opens it, what they need to decide and what they do next. Then we design the path from the overview down to the records behind it.

At Atlassian that meant one view of feedback from 19 products and 9 channels, where a product manager can go from a trend to the original comment and reply without leaving the tool.

What we design.

Everything between the raw data and the decision.

01

Overview dashboards

KPIs and trends ranked by what needs attention, not by what was easiest to chart.

02

Drill-downs

A clear path from a trend to the records behind it, so people can check the numbers themselves.

03

Data tables

Dense tables with sorting, bulk actions and column control that power users don't outgrow.

04

Filters, search and saved views

Filtering people understand and trust, and views they can save and share.

05

Custom data visualization

Tree maps, bubble maps and other charts when a standard bar chart can't hold the story.

06

AI on top of data

Summaries, scores and clusters that sit on top of the numbers and open up when someone wants to check them.

How we work.

01 / Decisions

Learn the decisions

Who opens the dashboard, what they need to decide and what they do next.

02 / Data

Map the data

What exists, what's reliable and how it rolls up from single records to totals.

03 / Prototype

Design with realistic data

We prototype with realistic data, not placeholder numbers, and test it with your users.

04 / Ship

Build it with you

We work within your design system and pair with your engineers until it's live.

Dashboards we've designed.

Both were multi-month engagements with the same senior team throughout.

Enterprise SaaS · 70% faster

Atlassian

An internal tool that brings together customer feedback from 19 products and 9 channels. Product managers spot trends 70% faster and trace feedback to its source in 30% fewer clicks.

Narrative intelligence · Layers

PeakMetrics

Layers and a Bubble Map that reveal the stories nested inside each narrative, while keeping the flat list analysts use for daily monitoring.

“They were able to not just be a visual designer, but a product thought partner.”
Bobby Lincoln, COO, PeakMetrics · Verified Clutch review
$5,000
UX audit · starting price

Not ready for a project this size? Start with a two-week UX audit of your dashboards: where people get lost, what they can't find and what to fix first.

See what's in the audit →

Questions.

Do you build the dashboards too?

We design them and pair with your engineers to build them. You get working files, real tokens and components, and a designer on hand until it's live.

Can you work within our design system?

Yes. Atlassian's feedback tool was built on Atlassian's own design system. If you don't have one, we design the components the dashboard needs.

Do you offer data visualization consulting without a full redesign?

Yes. A UX audit or a focused sprint on one dashboard is a good way to start. You get a ranked list of what to fix, and your team can run with it.

What kinds of data have you designed for?

Customer feedback and sentiment (Atlassian), media narratives (PeakMetrics), clinical caseloads (Marker Learning) and pharma research workspaces (Axonal AI). The common thread is a lot of data and people who need to act on it.

How do we start?

Book a 15-minute intro call, or start with a UX audit of your dashboards from $5,000. If you're stuck on one problem, the 30-minute brainstorm is free.

Got a dashboard nobody reads?

Two easy ways to start. We'll tell you on the call if we're not the right fit.

Intro · 15 min

Book an intro call

Fifteen minutes to meet, see how we work, and decide if it's a fit on both sides. No deck.

Book an intro call →
On us · 30 min

Brainstorm session

Bring a UX or product-strategy problem you're stuck on. Thirty minutes of human brains, no pitch.

Schedule a brainstorm →