All case studies

Axonal

How an industry tailored AI workspace transformed pharmaceutical marketing workflows into a faster, collaborative, and context-rich experience

Role:

UX Strategy, User Research, Product Design

Date:

Mar 2024

Feb 2026

Redesigning AI-Powered Pharma Marketing Workflows

Pharma marketing teams need smooth, coordinated workflows, but tools like ChatGPT and Perplexity don’t support shared context or team collaboration. Axonal solves this by giving teams a single AI-powered workspace where tasks, outputs, and context build together, making work faster, smarter, and fully collaborative.

Task Output Screen WITH Artifact Window

AI-Powered Workspace Collaboration

Axonal workspaces allow multiple team members to collaborate with LLM assistance the moment a workspace—such as a New Product Launch—is created. All outputs stay organized within shared context, edits remain traceable, sources stay linked, and teams can refine work together. The artifact—whether a report, content draft, or summary—updates live when a user requests changes, such as: “Add a competitive analysis chart at the end.”

AI-Powered Workspace Collaboration

Axonal workspaces allow multiple team members to collaborate with LLM assistance the moment a workspace such as a New Product Launch is created. All outputs stay organized within shared context, edits remain traceable, sources stay linked, and teams can refine work together. The artifact whether a report, content draft, or summary updates live when a user requests changes, such as: “Add a competitive analysis chart at the end.”

Task Output Screen With Artifact Window

Modernized User Experience

The redesigned interface focuses on clarity, speed, and collaboration. The workspace is structured cleanly, team activity is clearly visible, and prompts and outputs flow through a conversational panel. Users can easily switch between artifacts, images, and sources, creating a streamlined layout that supports fast and efficient production workflows.

Home Screen

Smarter Workspace Flows

To make Axonal flexible for different marketing needs, multiple starting options were introduced such as continuing a recent workspace, creating a new one, using a previous artifact as a template, or initiating a simple question without generating an artifact. This approach transforms Axonal from a basic chatbot into a complete workflow engine.

Agent Landing Page Show Previous Interaction

Agent Landing Page Start New Propmt

Workspace Output Screens – Without Artifact Window

For simple Q&A, quick insights, or when the artifact is minimized, users work directly inside the conversational view. The right drawer keeps Artifact, Sources, and Images accessible at all times, ensuring the user never loses context.

Task Output Screen Without Artifact Window

Output Page

This is the conversational space where users interact with the LLM to shape their final work. The system maintains full context, history, and team visibility, allowing long-running tasks to remain organized and easy to manage.

Output Page

Modernized User Experience

Home Screen

Smarter Workspace Flows

To make Axonal flexible for different marketing needs, multiple starting options were introduced—such as continuing a recent workspace, creating a new one, using a previous artifact as a template, or initiating a simple question without generating an artifact. This approach transforms Axonal from a basic chatbot into a complete workflow engine.